Fashion is a powerful and personal medium of expression, making clothing a frequently debated subject. Yet, it’s not just about clothes, the concept of the perfect female body shape and type also fluctuates with time. Over the past century, certain appearances have been deemed desirable, but they have gradually evolved into today’s standards. The transitions are typically slight, but there have been instances when the changes were dramatically pronounced.
Often, societal norms determine what is considered the perfect body type, and this has played a significant role in propelling many celebrities to stardom. Does this dynamic still hold true in the contemporary world? To understand this better, let’s explore the evolution of various body shapes and styles over time.
The Gibson Girl of the 1910s

In the early 20th century, businesses frequently relied on illustrations for their product promotions, largely due to the higher costs associated with publishing photographs in magazines. Charles Dana Gibson, a highly regarded illustrator of that era, frequently depicted women adorned in corsets and lengthy gowns. The use of such illustrations provided a unique aesthetic that not only defined the time period but also allowed companies to effectively communicate the appeal of their products to potential customers.